How to Map Quick Opportunity Zone Insights

06.17.2019 | Kelan Stoy

The Tax Cuts and Jobs Act passed by Congress in 2017 created ‘Opportunity Zones’ as a way to steer private sector investment into disadvantaged, and often overlooked, parts of American communities. The bill incentivizes projects in Opportunity Zones by offering tax breaks on investments, with greater tax breaks associated with longer investment timeframes. The bill directed each state to identify census tracts that would qualify, resulting in over 8,700 Opportunity Zones nationwide as displayed in the map below.

Opportunity Zone data is available out-of-the-box with UrbanFootprint, making it easier than ever to locate and analyze these areas in your community.

The over 8,700 Opportunity Zones across the United States, all matching criteria set out by the IRS whereby either: 1) at least ⅕ of residents live below the poverty line, or 2) the household median income is less than 80 percent of the statewide or metropolitan area median income, or 3) the tract is adjacent to a low-income Opportunity Zone and has a household median income no more than 125 percent of the adjacent community’s median household income.


Paired with UrbanFootprint’s
parcel-level land use data, you can take the analysis a step further to assess what particular properties within Opportunity Zones could accommodate new development. As an example, let’s look at the Opportunity Zones defined for Minneapolis. There are 19 census tracts designated as Opportunity Zones in the city, spanning 4,640 acres of land, or roughly 18 percent of the parcelized land in the city.

Map of opportunity zones in Minneapolis
UrbanFootprint outlines 19 census tracts designated as Opportunity Zones in Minneapolis


Next, let’s zoom in further to identify eligible parcels for new development. In this example, we are looking at an Opportunity Zone surrounding the Midtown Greenway, a rail corridor that has been converted to a bicycle and walking trail. The corridor features a mix of residential (orange) and commercial (pink) land uses.

Map of land use around Midtown Greenway corridor
UrbanFootprint maps current land use in Minneapolis’ Midtown Greenway corridor.


We can further assess development potential by looking at UrbanFootprint’s Parcel Reference Data layer, which compiles tax assessment data and structure information for each parcel. The map below shows the Improvement to Land Value ratio for each parcel. Teal parcels have a high improvement value compared to the land (unlikely to redevelop). Orange indicates parcels with low improvement value compared to the value of the land.

Map of improvement to land value ratio around Midtown Greenway corridor
UrbanFootprint maps the Improvement to Land Value ratio for each parcel in the Midtown Greenway.


Using UrbanFootprint’s filter functionality, we can select just parcels where the land value is greater than the improvement value.

Map of parcels with land value greater than improvement value
UrbanFootprint highlights where land values is greater than the improvement value.


The large Kmart parcel on the eastern edge of the zone is an interesting candidate. We can see on the map that the parcel actually
interrupts Nicollet Avenue – a major Minneapolis roadway. In fact, the city of Minneapolis nominated this census tract for consideration as an Opportunity Zone precisely because of their desire to see redevelopment of this site. The Kmart splitting Nicollet Avenue has long been the ire of Minneapolis residents, with the city going so far as to buy the land beneath the Kmart just to ensure they can control the redevelopment of the land should Kmart’s lease on the building expire. In this case, the Opportunity Zones tax advantage may provide an opportunity for the city to work with investors to help reconnect the road network and encourage development along a primary bicycle commute corridor in the process.

Interested in exploring Opportunity Zones in your community or planning project?

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